January 20–22, 2026
Las Vegas Convention Center West Hall
The International Roofing Expo (IRE) is back in Las Vegas, bringing together the largest gathering of roofing professionals in North America. With 650+ exhibitors and 15,000+ attendees expected, IRE 2026 is the premier destination for discovering the latest products, technologies, and trends shaping the multi-billion roofing industry.
Attendees include representatives from a broad range of backgrounds, including suppliers, global materials manufacturers, distributors, contractors, remodelers, and builders, diverse in company size, geography, and cultural identity. Attendees are provided the opportunity to network at the official “IRE Welcome Party”, the showroom floor, an educational session or elsewhere outside the convention center in “The Entertainment Capital of the World”, there will be plenty of networking opportunities to connect with old friends or discover new business partners.
The heart of the International Roofing Expo will be at the Las Vegas Convention Center West Hall, where exhibitors promise to go “bigger and better than ever,” according to Keenan Perry, director of event marketing at SRS Distribution. Attendees can expect exciting new product launches, in-booth training sessions, and a vibrant atmosphere featuring an outdoor tailgate party, cocktail hours, live and silent auctions, and hospitality parties. Entertainment will include a private concert by country star Parker McCollum and a soundstage hosting music and interviews. Educational opportunities abound with seven dedicated areas for clinics and sessions covering industry trends, workforce strategies, and legal updates. Highlights include the Industry “Outlook and Opportunities” general session with panelists McKay Daniels, Trent Cotney, Jill Bloom, Mitch Henderson and Art Aisner.
Networking groups such as National Women in Roofing and Para-Latino will host events, including the Empower All Reception, while NRCA’s student competition showcases the next generation of roofing leaders. Community engagement is also on the agenda with a service day sponsored by Sika to improve roofs in the local community. First-time attendees are encouraged to download the event app, plan key sessions, and leave time to explore the show floor – because at IRE, you never know who you’ll meet or what innovations you’ll discover.
While all roofing materials are represented at IRE, asphalt remains a cornerstone material in the roofing market. Asphalt roofing market applications account for up to 20% of all liquid asphalt demand in the North American market. Asphalt shingles cover approximately 80% of North American homes out outcompeting materials like wood, tile and metal. Asphalt roofing products extend beyond shingles, including rolled roofing, underlayments, built-up asphalt (BUR) systems, coatings, emulsions and adhesives.
“Asphalt remains the backbone of residential roofing due to its unmatched durability and cost-effectiveness,” said Greg Keeler, Technical Services Leader at Owens Corning. “We’re seeing continued innovation in coatings and installation standards that elevate performance and sustainability.”
IRE 2026 features 61 formal educational sessions led by industry experts. “We curate our education tracks with input from a strong advisory board,” said Brandi McElhaney, IRE Show Manager. “It’s about delivering content that reflects the real challenges and opportunities roofing professionals face today.”
Attendees can explore topics ranging from business strategy to technical deep-dives like asphalt shingle codes, standards and installation, presented by Owens Corning’s Greg Keeler or hear an overview of Modified Bitumen Roof Systems, presented by Siplast’s Jim Kirby.
IRE offers visibility to evolving product specs, sustainability goals, and market trends that impact AI member companies and an unmatched opportunity to network with those most dedicated to the roofing industry in an entertaining atmosphere.
To learn more about the International Roofing Expo or sign up to attend, please visit: https://www.theroofingexpo.com/
Murphy is an Asphalt Sourcing Leader with Owens Corning in Michigan. He is participating in the Asphalt Institute EPIC Leadership Program.
